This project was meant to explore a specific typeface and experiment on its capabilities in a real-world scenario. I selected Neue Haas Grotesk and researched its creation, development, and history, as well as its popular use throughout time. Using this, I created a poster advertising the typeface to designers and looked to show its personality and possible uses in the design. I learned a lot about how versatile fonts can be, in particular Neue Haas Grotesk, and I furthered my understanding and practice of informational hierarchy, emphasis, and visual pacing. I particularly enjoyed figuring out the colors, especially because so many looked good with this poster.

Overall I'm very pleased with the result. It gave me a lot of practice and created some interesting problems for me to solve and overcome. I'm also a big fan of Neue Haas Grotesk now, so that's going to be great.